Carson is a cultural strategist and brand director. He earned a Masters at MIT's Program in Art Culture and Technology, and developed brands and cultural engagement programs for Levi’s, Sonos, Google, Bode, and others. Served as Director of Brand Marketing at Buffy. Co-owner of Salter House, Picture Room.

Dena is an artist and creative strategist. As an artist, she exhibits (The Hammer Museum, Warsaw Museum of Modern Art) and publishes (Flash Art, Frieze, e-flux journal) internationally. Yago co-founded the trend forecasting collective K-HOLE. As a strategist, Yago has developed campaign and brand-level strategy for clients such as Tesla, Brud, Hulu’s The Handmaid’s Tale, Eckhaus Latta, Telfar and Vaquera.