Gitcoin, the organization where developers build and fund the open web, took the occasion of a website relaunch to evaluate the way that their core offerings and activities are communicated to a developer audience. The challenge was to clarify both what Gitcoin does, but also establish the organization as a cultural leader and change-maker, redefining the scope of web3-enabled public goods.

Applied Arts, working with our sister organization Other Internet, took Gitcoin through our narrative-identifying methodology, which included stakeholder interviews, a synchronous workshop, and a period of narrative crafting.

This work was then applied to a website redesign, which we developed copy for. Additionally, we spearheaded an open RFP grant process for public goods. The proposals included a wide range, from community-owned weather stations to childcare and DAOs. All addressed a diverse, expanded notion of ‘public.’ You can read the full roundup of selected initiatives here: