Brud, the company behind virtual influencer Lil Miquela, has revolutionized the way we tell stories online. The team approached Applied Arts to help communicate what Brud is and does, the creator-first world they are working towards, as they move towards decentralization. As Brud was preparing for an acquisition by Dapper Labs—the team behind the Flow blockchain and NBA Topshop—it was critical that they “pull back the curtain” and concretely define their motivations and goals.