Following an acquisition, the Brud team transitioned into becoming Dapper Collectives. Applied Arts was brought on to create product positioning and messaging for a forthcoming suite of tools.

We found that Dapper Collectives was uniquely positioned to make DAOs mainstream because of its tech, team and beliefs.

Our task was to communicate the higher level ethos and articulate how each individual product would deliver on this. Outcomes needed to uniquely position Dapper Collectives and its tools amongst a competitive landscape, and be able to accommodate future product developments.